Start with the process
Map users, data, pain points and business rules before selecting technology.
SEO, social, content and campaign systems connected to measurable lead-generation goals.
Scope can include existing-system integration, role-based workflows, dashboards, automation, data migration, branding and ongoing enhancements where relevant to this service.
Map users, data, pain points and business rules before selecting technology.
Integrate current tools where that is more practical than replacing everything.
Keep architecture maintainable so later modules and workflows can be added.
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